8.1 Strategizing and Strategy Making in Uncertain Times - Northern Europe Perspective

  • Svante Schriber Stockholm University
  • Krishna Venkitachalam Estonian Business School
Keywords: Strategizing, Uncertainty, Dynamics, Crisis, Strategy Making, Strategic Thinking


How do firms and organizations remain competitive or increase their competitiveness under rapid and significant change? The global pandemic, with all its negative consequences, offers an ‘quasi experiment’ for studying the process and outcomes of how firms respond, adjust, or fail to adjust and/or respond to changing competitive conditions. Strategic management, a concept for the overarching view, offers a unique tool for bringing research together. This track, therefore, welcomes empirical and conceptual contributions on a broad range of topics that, broadly, connect to how firms strategize and strategically respond to uncertainties in their competitive landscape.


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