10.4 Sustainable Tourism Market Practices in Post-pandemic Times

  • Sabine Gebert Persson Uppsala University
  • Cecilia Cassinger Lund University
  • Karin Ågren Uppsala University
  • Andrea Lucarelli Stockholm University
Keywords: Sustainable Tourism, Markets, Organisational Resilience, Sustainable Markets, Practices, Post-crisis


The Covid-19 pandemic is often referred to as a transformative moment for the tourism industry. Many travel businesses were disrupted, digital business models emerged, and destinations struggled with either a lack of tourism or a continued mass tourism. This session deals with market aspects and practices of creating sustainable and resilient destinations in the post-pandemic era. The session contributes to the theme of the conference by bringing together researchers across different sub-fields to address the shaping of resilient destinations and sustainable tourism.


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