Coopetition in Rural Micro-Enterprises in Times of Crisis
The case of REKO
Keywords:
coopetition, business models, times of crisis, REKOAbstract
The purpose of this paper is to examine how small rural artisan food enterprises manage to create and capture value in times of crisis, and which effect entrepreneurial collaboration has on robustness. The base is a case study of the REKO-ring phenomenon in Sweden. The results shows that cooperation through REKO-rings has increased during the pandemic and that it has offered an extended source of income for the smallest entrepreneurs. One important aspect, regarding REKO, is that it encourages local food production and fosters local value creating. The collaboration has generated increased knowledge exchange and networking activities between the participating entrepreneurs.
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Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120.
Bengtsson, M., and S. Kock. 1999. Cooperation and Competition in Relationships
Between Competitors in Business Networks. Journal of Business and Industrial Marketing, 14(3), 178–190.
Bengtsson, M., & Kock, S. (2000). Coopetition in Business Networks – to Cooperate and Compete Simultaneously. Industrial Marketing Management, 29, 411-426.
Brandenburger, A. M., & Nalebuff, B. J. (1996). Co-opetition. New York, NY: Doubleday Dell Publishing Group Inc.
Crick, J.M & Crick, D. (2020). Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis. Industrial Marketing Management, 88,
206-213.
Czakon, W., Gnyawali, D., Le Roy, F. & Srivastava, M.K. (2020). Coopetition Strategies: Critical Issues and Research Directions. Post-Print hal-02517434, HAL.
von Friedrichs Grängsjö, Y. (2003). Destination networking: Co-opetition in peripheral
surroundings. International Journal of Physical Distribution & Logistics Management,
33(5), 427-448.
Gnyawali, D.R. & Ryan Charleton, T. (2018). Nuances in the interplay of competition and
cooperation: towards a theory of coopetition. Journal of Management, 44(7), 2511-2534. https://doi.org/10.1177/0149206318788945.
Kotzab, H. & Teller, C. (2003. “Value-adding partnerships and co-opetition models in the grocery industry”. International Journal of Physical Distribution & Logistics Management,
33(3), 268-281. https://doi.org/10.1108/09600030310472005.
Shafer, S. M., Smith, H. J., & Linder, J. C. (2005). The power of business models. Business
horizons, 48(3), 199-207.
Walley, K. (2007). Coopetition: An Introduction to the Subject and an Agenda for Research, International Studies of Management & Organization, 37(2), 11-31, DOI: 10.2753/
IMO0020-8825370201.
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Published
2022-08-09
Issue
Section
6.3 Rethinking Behavior in Organizations: Reflections on Disruption and Change
