Coopetition in Rural Micro-Enterprises in Times of Crisis
The case of REKO
Keywords:coopetition, business models, times of crisis, REKO
The purpose of this paper is to examine how small rural artisan food enterprises manage to create and capture value in times of crisis, and which effect entrepreneurial collaboration has on robustness. The base is a case study of the REKO-ring phenomenon in Sweden. The results shows that cooperation through REKO-rings has increased during the pandemic and that it has offered an extended source of income for the smallest entrepreneurs. One important aspect, regarding REKO, is that it encourages local food production and fosters local value creating. The collaboration has generated increased knowledge exchange and networking activities between the participating entrepreneurs.
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