Consumer behavior as a challenge and opportunity for circular food packaging

A systematic literature review


  • Sabina Du Rietz
  • Anna Kremel Örebro University School of Business


circular economy, food packaging, food container, consumer, literature review


The food sector is a potential site for the implementation of circular economy strategies. Food
packaging cause concern due to high production volume, short usage, problems of waste
management and littering. Circular economy strategies could address these concerns if there is
consumer acceptance and participation in systems with food packaging. We seek to review
current knowledge of consumer behavior in relation to circular food packaging. The study finds
that circular economy in terms of the recycling strategy, are found foremost in European and
American setting. While reuse strategies were more prevalent in studies from 1970-80s, such
initiatives have been renewed.


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Clark, N., Trimingham, R., & Wilson, G. T. (2020). Incorporating consumer insights into the UK food packaging supply chain in the transition to a circular economy. Sustainability, 12(15).
Knickmeyer, D. (2020). Social factors influencing household waste separation : A literature review on good practices to improve the recycling performance of urban areas. Journal of Cleaner Production, 245, 118605.
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Ouellette, J. A., & Wood, W. (1998). Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior. Psychological bulletin, 124(1), 54.





10.5 Towards Circular Economy in Organisations and Consumption