Exploring indirect values of tourist attractions in place branding – the case of Tom Tits Science Center

Authors

  • Johanna Lindström Handelshögskolan vid Åbo Akademi
  • Joakim Lind Handelshögskolan vid Åbo Akademi
  • Johan Storgård Åbo Akademi University

Keywords:

Tourist attraction, place branding, secondary values, case study

Published

2022-08-09

Issue

Section

10.4 Sustainable tourism market practices in post-pandemic times