Exploring indirect values of tourist attractions in place branding – the case of Tom Tits Science Center

  • Johanna Lindström Handelshögskolan vid Åbo Akademi
  • Joakim Lind Handelshögskolan vid Åbo Akademi
  • Johan Storgård Åbo Akademi University
Keywords: Tourist attraction, place branding, secondary values, case study
Published
2022-08-09
Section
10.4 Sustainable tourism market practices in post-pandemic times