Assessing alternative future business models by their expected performance implications in 6G: scalability, replicability, and sustainability perspectives
How to measure the effectiveness and performance outcomes of a business model has turned out to be highly discussed and manifold challenge similarly to business model concept itself. The performance-related debate presents numerous metrics and perspectives related to the elements and performance of a business model. Particularly challenging areas of assessment are business model innovation and future business models. In this study, the assessment of future business models is grounded on the concepts of business model antecedent and outcome. The antecedents consist of opportunity exploration and exploitation, value co-creation and co-capture, and competitive advantage exploration and exploitation. The business model outcome concept focuses on analyzing the expected outcomes through the lenses of scalability, replicability and sustainability. Via assessing alternative business models for the future 6th generation mobile communication networks (6G) and services, this research aims to provide a futures-oriented conceptual framework for the practical analysis of the scalability, replicability and sustainability concepts. The proposed framework aims to offer helpful guidance for practitioners when alternative business models are created by companies.
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