2.5 Current Challenges for New Product Development and Production
Keywords:
New Product Development, Production, Current Challenges & Issues, Digitalization, Technological Changes, SustainabilityAbstract
Product development and production are critical for companies' success and profitability. Fruitful product development strategies allow for managing an evolving market and keeping a product- and service-mix that deliver value to customers. However, several challenges related to product development and production remain. Aspects such as globalisation, digitalisation, increased environmental and social awareness, limited resource supply, rapid technological changes, or increased demands for higher returns are examples of such challenges. Therefore, in this track, we call for research on new product development and production challenges, as well as on possible ways to address these issues.
References
Barczak, G., & Kahn, K. B. (2012). Identifying new product development best practice. Business horizons, 55(3), 293-305.
Cooper, R. G. (2019). The drivers of success in new-product development. Industrial Marketing Management, 76, 36-47.
Guo, S., Choi, T. M., & Shen, B. (2020). Green product development under competition: a study of the fashion apparel industry. European Journal of Operational Research, 280(2), 523-538.
Subramanian, A. M., & van de Vrande, V. (2019). The role of intellectual capital in new product development: Can it become a liability?. Journal of Operations Management, 65(6), 517-535.
Wu, L., Liu, H., & Su, K. (2020). Exploring the dual effect of effectuation on new product development speed and quality. Journal of Business Research, 106, 82-93.
Zhu, X., Xiao, Z., Dong, M. C., & Gu, J. (2019). The fit between firms’ open innovation and business model for new product development speed: A contingent perspective. Technovation, 86, 75-85.
Cooper, R. G. (2019). The drivers of success in new-product development. Industrial Marketing Management, 76, 36-47.
Guo, S., Choi, T. M., & Shen, B. (2020). Green product development under competition: a study of the fashion apparel industry. European Journal of Operational Research, 280(2), 523-538.
Subramanian, A. M., & van de Vrande, V. (2019). The role of intellectual capital in new product development: Can it become a liability?. Journal of Operations Management, 65(6), 517-535.
Wu, L., Liu, H., & Su, K. (2020). Exploring the dual effect of effectuation on new product development speed and quality. Journal of Business Research, 106, 82-93.
Zhu, X., Xiao, Z., Dong, M. C., & Gu, J. (2019). The fit between firms’ open innovation and business model for new product development speed: A contingent perspective. Technovation, 86, 75-85.
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Published
2020-12-09
Issue
Section
Entrepreneurship and Innovation Studies
