10.4 Sustainable Tourism Market Practices in Post-pandemic Times

Authors

  • Sabine Gebert Persson Uppsala University
  • Cecilia Cassinger Lund University
  • Karin Ågren Uppsala University
  • Andrea Lucarelli Stockholm University

Keywords:

Sustainable Tourism, Markets, Organisational Resilience, Sustainable Markets, Practices, Post-crisis

Abstract

The Covid-19 pandemic is often referred to as a transformative moment for the tourism industry. Many travel businesses were disrupted, digital business models emerged, and destinations struggled with either a lack of tourism or a continued mass tourism. This session deals with market aspects and practices of creating sustainable and resilient destinations in the post-pandemic era. The session contributes to the theme of the conference by bringing together researchers across different sub-fields to address the shaping of resilient destinations and sustainable tourism.

References

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Gordon, R., Carrigan, M., & Hastings, G. (2011). A framework for sustainable marketing. Marketing Theory, 11(2), 143-163.

Higgins-Desbiolles, F., Carnicelli, S., Krolikowski, C., Wijesinghe, G. & Boluk, K. (2019). Degrowing tourism: Rethinking tourism. Journal of Sustainable Tourism: Tourism Degrowth special issue, 27(12), 1926-1944.

Vargo, S. L., & Lusch, R. F. (2017). Service-dominant logic 2025. International Journal of Research in Marketing, 34(1), 46-67.

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Published

2020-11-02

Issue

Nordic Academy of Management 2022: Call for Abstracts

Section

Sustainability, Responsibility and Ethics